Nokia, the most exciting “Mobile phone brand” for the year 2013. Reveals Brand equity and Nielsen survey.

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Brand Equity’s “Most Exciting Brands” is the annual survey conducted in collaboration of India’s major financial daily Economic times and market research major Nielsen. For the year 2013, Nokia tops the survey for most exciting “Mobile phone brand“. In the overall list of top brands it is ranked at 6th position leaving likes of Samsung (12th rank) and Apple (35th rank) well behind.

1  COCA-COLA

2  ADIDAS

3  PEPSI

4  FASTRACK

5  THUMS-UP

6  NOKIA

7  SPRITE

8  REEBOK

9  MERCEDES

10  BLACKBERRY (MOBILE PHONES)

11  APPLE (LAPTOPS)

12  SAMSUNG (MOBILE PHONES)

13 MAAZA

14 YAMAHA

15 DELL

16 TITAN

17 MIRINDA

18 FANTA

19 BMW …………………………………………………………………………….

26  SAMSUNG GALAXY (TABLETS)

28  APPLE iPAD

35  APPLE iPHONE

It is really great to see Nokia enjoying such brand equity in India !!

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About Kamal

Blogging is my major hobby. Huge Nokia fan and have been using mostly Nokia phones since my first one. Hope you have a great reading time on this blog!! Be in touch @nokiapoweruser on Twitter.

3 comments

  1. TeckDevil

    It might be. But maybe the situation won’t continue 😦
    Sorry to say! Nokia is still losing trust with every of my friend going with Sammy. Ready to write a long email to Elop now 😦

    • That hold change a bit after Lumia 920, 820 and 620 being available. Many are waiting for them !!

      • TeckDevil

        Include me in the list of those many too. Well, not so rich to get a 920/820, 620 suits me and I’m very willing to get that for me, if ever they’ll launch it here. Hope this time they don’t disappoint me 🙂
        If I’m right, Nokia shouldn’t have killed Symbian that way. It could’ve got a better death. For me if they kept on producing Symbian(s) than the WP7.x, they’d have sold them more 🙂 WP8 is kinda better but Symbian can still beat it with better features and functionality. Maybe Nokia could’ve skinned Meego with Live Tiles instead of getting married to Msoft. Having the software development in own hands in a lot better option to have rather than keep waiting for Microsoft to release some very little and common features.

        That’s all history though and with the damage already done, Just my only wish – Long Live Nokia. I can’t ever go with Samsung as that’s the company I’ve hated the wost. Its still like a 3rd grade crappy Korean company to me. Their TV’s suck (crying over getting a Sammy LCD, bravia would’ve rocked) and phones too 😦

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