The study-2013 of “The Brand Trust Report” is out and Nokia yet again is the most trusted Brand of Indians out of 1100 surveyed Brands. India has been a stronghold for Nokia and it has enjoyed such huge market and mind share in India that in marketing circles India was refered as “Nokia Country“. In recent times, Nokia has seen its market share eroding due to onslaught of cheaper Featurephones and Smartphones from local and Chinese manufacturers, though with help of Asha range it has snatched some market share back.
But good to see Nokia being crowned “most trusted brand” for third consecutive year. We believe launch of Lumia 920, 820 and 620 and super strong performance of Asha range may help in keeping Nokia there !!
In case you are curious to know about “The Brand Trust report” itself,
The Brand Trust Report, India Study, 2013 (BTR 2013) is the third in its series and this year the report lists India’s 1100 Most Trusted Brands from 211 categories. The report is a result of a comprehensive primary research based on 61 attributes called the Brand Trust Matrix. The research conducted among 2505 influencer-respondents from 16 cities, generated more than 3 million datapoints from 13000 hours of research.