Nokia’s market share has declined significantly in China last year. Though it seems, what has not declined much is the appeal, Nokia brand has to Chinese people. In the “China Brand Power Index for 2013, Nokia still is the second most valuable brand losing out to Samsung by vapour thin margin of 530.8 to 542. Compare this to Third placed Apple which is far behind with just 411.6.
China Brand Power Index is released by the China Brand Research Center and funded by the Ministry of Industry and Information Technology. It is supposed to be the most-trusted brand evaluating system chosen by consumers and companies.
The 2013 survey covered 30 cities nationwide and examined the brand awareness and loyalty of 13,500 residents aged between 15 to 60. The survey lasted 117 days, starting from September 2012, and covers 170 sectors, up from 105 in 2011. A total of 7,600 mainstream brands were included in the evaluation.
This is great news for Nokia and reveals that Nokia can really turn it around with its latest product assortment. With Lumia 920, 820, 920T, 620 and now 520 getting good traction and very good consumer ratings, we may see Nokia charting its course up in brand power survey, come next year.