CEO Elop: Next hero move in the quarter (Read Lumia 928) kicks off a season of new product introductions!!

BHImeulCUAEqQ75Making it quite clear that Lumia 928 announcement in US will be followed by several new product launches, Nokia CEO Elop has confirmed in “Earnings call” that their focus is very much on commanding a hero slot in one or the other of the lead U.S. operators. So, Catwalk for T-Mobile and EOS for AT&T may be following Lumia 928 announcement sooner than expected.

Later this quarter, a new Lumia device is anticipated to have hero status with a leading U.S. operator, and event which will mark the beginning of a season of new product introductions.

And so, of course, our focus is very much on, first of all, ensuring that we are delivering the innovation that commands a hero slot in one or the other of the lead U.S. operators.We did that first with AT&T with the Lumia 920, and as I indicated in my prepared remarks, in the quarter that we are in right now you should expect to see another hero move.

And I also, I just want to emphasize this talking in generally, that the next hero move in the U.S. kicks off a season of new product introductions. So, we have a lot of work to launch, and a lot of good things that we’ve done that are still ahead. So that’s part of what contributes to our bullishness on the momentum that we’re developing around Lumia.

Elop also mentioned that Europe and Asia has been really strong as far traction for Lumia is concerned. Though US strategy seems bit less fruitful!!

Indeed, in a number of Asian countries, China being a good example, India just really coming online with the lower price points like the 520, just some of the feedback you had in the last week or so in terms of activity there, we’re seeing some very strong signals as we push the price points of Lumia products lower in those markets. But, we’re also seeing even with some of these lower price point devices some very good performance in the early weeks. For example, in France where the country was well supplied, but we have already the opportunity to move more stock into the country, because it’s moving very quickly. So, we are seeing a lot of positive signs with that.

So, Europe has been a lot of strength, Asia, quite a bit of strength. But, I’ll balance my comments with the United States as well, which also shows up in the numbers where what we’re seeing is this pattern of getting into hero status, getting a good push, getting some things going but then as everyone’s attention shifts to the next hero product and so forth we still clearly have a lot of work to do to get the sustainability level higher and higher.



About Kamal

Blogging is my major hobby. Huge Nokia fan and have been using mostly Nokia phones since my first one. Hope you have a great reading time on this blog!! Be in touch @nokiapoweruser on Twitter.


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  5. san

    it Rs. 9900/- Kamal, Present range of Asha is not selling like it did 3 month before.

  6. san

    get some good handset in price range of 6 to 10k in India, else u will lose more market share.

    • Lumia 520 is already there!!

      • There’s no difference between Nokia 1100 & Lumia series, when you talking about apps; S40 asha has more number of apps compared to Lumia as the former runs on Java; people will prefer Java based handsets after Android, taking into consideration the availability of apps.

        Nokia phones has just 3 things great, first camera, second map, third looks. These 3 things doesn’t define a phone to be a smartphone.

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