Forbes which has got hold of Kantar Worldpanel’s latest report even before it going into publication, reports something which may sound like music to Nokia and WP fans. While we last reported that in US, WP market share reached to 4% in three months ending February, the growth now has become more rapid and the WP market share has grown to 5.6% for three months ending March. What sounds better is the fact that Nokia is benefitting most and held 4% of US market share for the three months ending March.
This is also significant as the WP market share is growing at a slightly faster rate than Android and iOS in the United States. In comparison Android rose from 47.9% share of the market to 49.3%. Apple’s iOS slipped from 44.6% to 43.7% of all smartphones sold in the U.S, while BlackBerry’s share dropped from 2.6% to 0.9%.
KWP report also says that 52% of the people it surveyed who swapped to Windows from a previous OS had previously owned a feature phone. By contrast, 55% of people who’d bought an iPhone had previously had another smartphone. The figure was 51% for new Android customers.